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Successful Debut of Nansulate(TM) Liquid Applied Insulation and Anti-Corrosion Coating Leads to Product Line Expansions for Industrial Nanotech, Inc. |
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CHEYENNE, Wyo., Aug. 16, 2004- Industrial Nanotech, Inc. (http://www.industrial-nanotech.com), the nanotechnology company that created Nansulate(TM) liquid applied insulation and anti-corrosion coating, is expanding its product line.
"After we launched Nansulate(TM) in April of this year, we were contacted by national and international corporations with particular requirements. We made certain revisions to our formulation, solved their problem and expanded our product line simultaneously," states Laurie Scherock, President of Industrial Nanotech, Inc.
April through August the company tested its new products. With virtually no advertising other than its company website, one advertisement in a trade magazine and one press release, sales started immediately and increased 212% during that period.
"The steady increase gave us the chance to make sure the systems were in place to handle increased promotion of new products," added Ms. Scherock.
Generally, a variation of the original Nansulate(TM) formula will fit the requested performance requirements without losing any of the original qualities of adhesion, insulation and corrosion protection.
"Most of the credit goes to our scientific team," emphasizes Francesca Crolley, VP of Operations and Marketing. "They are talented, and take on new challenges with enthusiasm."
Industrial Nanotech, Inc. is known for taking on very tough projects. For example, the company is currently working on a coating that can provide the same level of insulation and corrosion protection while submerged in the ocean.
"The project is particularly challenging. First, we are dealing with nanotechnology, new applications for new materials. Second, the marine environment is extremely harsh. A standard ASTM B-117 salt fog exposure test won't provide the data proving your product is tough enough," said Stuart Burchill, CEO.
"We have a complex and thorough series of tests that closely resembles the true chemistry of the ocean environment and accurately simulates the harsh and extreme weather conditions our products would experience. If it can pass this, we'll put our name on it!"
Industrial Nanotech, Inc. invests and participates in nanoscience research with the world's leading scientists to create innovative, patented technologies. It then develops those technologies into commercial products for industry. Some have general applications and are for sale to the public. Products are available from the company and a worldwide network of distributors.
Contact: Stuart Burchill, 800.767.3998 (US, Canada) 909.324.7121 (International)
(source: PRNewswire)
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